Privacy Policy & Cookie Policy
Table of Contents
Overview
4 Korners Jiu-Jitsu ("4KBJJ," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at www.4kbjj.com, enroll in our programs, communicate with us by phone or SMS, or otherwise interact with our services.
By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of our services.
Information We Collect
Information You Provide Directly
- Contact Information: Name, email address, phone number, and mailing address
- Enrollment Information: Program preferences, age, emergency contact details, and health-relevant disclosures provided at enrollment
- Payment Information: Billing details collected at enrollment (processed through secure third-party payment processors; we do not store full card numbers)
- Communications: Messages, inquiries, and feedback you send to us by email, phone, or SMS
- Booking Data: Appointment details and scheduling preferences submitted through our online booking system
Information Collected Automatically
- Usage Data: Pages visited, time spent on site, links clicked, and referring URLs
- Device Information: IP address, browser type and version, operating system, and device identifiers
- Cookies and Tracking Technologies: Data collected through cookies, pixels, and similar technologies (see Section 5 for details)
Information from Third Parties
- Data from our CRM and marketing platform related to your interactions with our communications
- Analytics data from third-party analytics services
How We Use Your Information
We use the information we collect for the following purposes:
| Purpose | Examples |
|---|---|
| Service Delivery | Enrolling students, booking trial classes, managing memberships, sending class reminders |
| Communications | Responding to inquiries, sending appointment confirmations, delivering SMS and email updates |
| Marketing | Sending promotional offers, program announcements, and academy news to opted-in contacts |
| Improvement | Analyzing website usage to improve content, navigation, and user experience |
| Safety & Compliance | Maintaining records required for student safety, liability purposes, and legal compliance |
| Billing | Processing payments and managing membership billing |
We will not use your information for purposes materially different from those described above without your consent.
SMS Marketing & A2P 10DLC
Consent to Receive SMS
By providing your phone number to 4KBJJ through any channel — including our website, booking forms, in-person enrollment, or verbal agreement — you expressly consent to receive SMS text messages from us, including:
- Appointment confirmations and reminders
- Schedule updates and class cancellations
- Promotional offers and academy news
- Membership and billing notifications
- Follow-up messages related to your trial or enrollment
Message Frequency & Rates
Message frequency varies based on your enrollment status and activity — typically up to several messages per week. Message and data rates may apply depending on your mobile carrier and plan.
How to Opt Out
You may opt out of SMS messages at any time by replying STOP to any message. You will receive one final confirmation, and no further promotional messages will be sent unless you re-opt-in. To get help, reply HELP to any message or contact us directly.
Opting out of SMS does not affect your enrollment or membership status.
A2P 10DLC Compliance
Our SMS program operates in compliance with A2P 10DLC (Application-to-Person 10-Digit Long Code) regulations established by U.S. wireless carriers and the CTIA. This means:
- Our messaging campaigns are registered with carriers through an approved Campaign Registry (TCR)
- All messages are sent with proper prior express written consent
- Every message clearly identifies 4 Korners Jiu-Jitsu as the sender
- Every promotional message includes opt-out instructions
- We do not send unsolicited messages
- We maintain records of consent as required by applicable regulations
No Sale of Phone Numbers
We do not sell, rent, or share your phone number with third parties for their own marketing purposes. Your phone number may be shared only with service providers (such as our messaging platform) who process it solely on our behalf and are bound by confidentiality agreements.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy, including:
- Active membership records are retained for the duration of enrollment plus a reasonable period thereafter
- Billing and transaction records are retained as required by tax and accounting laws (typically 7 years)
- Liability waivers and enrollment forms are retained for a minimum of 5 years
- SMS consent records are retained for a minimum of 4 years in accordance with TCPA guidelines
- Website analytics data is subject to the retention policies of third-party analytics providers
When personal data is no longer needed, we securely delete or anonymize it.
Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These include:
- Secure HTTPS connections on our website
- Access controls limiting who can access personal data
- Use of reputable, security-certified third-party service providers
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. In the event of a data breach, we will notify affected individuals as required by applicable law.
Children's Privacy
Our programs serve children, but our website and digital services are directed at parents and guardians — not children under 13. We do not knowingly collect personal information directly from children under 13 without verifiable parental consent.
When a child is enrolled in our programs, we collect information from the parent or guardian on the child's behalf. If you believe we have inadvertently collected personal information from a child under 13 without proper consent, please contact us immediately at 4kornersbjj@gmail.com and we will take steps to delete that information.
Your Rights & Choices
You have the following rights with respect to your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information, subject to legal retention requirements
- Opt-Out of SMS: Reply STOP to any text message at any time
- Opt-Out of Email Marketing: Use the unsubscribe link in any marketing email
- Cookie Control: Manage cookie preferences through your browser settings
To exercise any of these rights, contact us at 4kornersbjj@gmail.com. We will respond to verified requests within 30 days.
California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you, the sources, our business purpose for collecting it, and the categories of third parties with whom we share it
- Right to Delete: You may request deletion of personal information we have collected, subject to certain exceptions
- Right to Opt-Out of Sale: We do not sell personal information. You do not need to opt out.
- Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights
To exercise your California rights, contact us at 4kornersbjj@gmail.com. We may need to verify your identity before processing your request.
Changes to This Policy
We reserve the right to update this Privacy Policy at any time. When we make changes, we will update the "Last Updated" date at the top of this page. For material changes, we may also notify you by email or SMS.
Your continued use of our website or services after any changes constitutes your acceptance of the updated policy. We encourage you to review this policy periodically.
Contact Us
If you have questions about this Privacy Policy or want to exercise your rights, please contact us: